Oh, hello there! I’m Viktoria but people call me Viko. I would describe myself as a Tyrolean pioneer, passionate intrapreneur, bookworm, and social butterfly who values (lifelong) learning, innovation, and empowerment of people and organizations. With over four years of dedicated engagement in the startup and innovation ecosystem, I had the privilege to curate impactful programs, foster vibrant communities, and co-create and learn from over 300 companies and I don’t know how many inspiring human beings along the way. Now I’m ready for a new chapter and I can’t wait to put all my knowledge and experience in my new role as Learning & Development Manager at Westwing.

I truly believe that in an ever-changing world, developing a learning mindset and working in an organization that proactively encourages and invests in creating a learning culture is more critical than ever. In this article, I want to share some of my beliefs and insights when it comes to the significance of Learning and Development in organizations. Learning is needed to facilitate collaboration and partnerships for survival and growth. If we can learn effectively and apply what we learn, we will become better in every aspect. Individuals will unleash their potential and accomplish what they aspire to; organizations will realize their visions and achieve their strategic objectives; government agencies will satisfy their customers and improve the quality of life for their citizens; ultimately, we will become life-long learning nations.

THE CHALLENGE

Learning is complicated because people and organizations learn in different ways and at different speeds. There is no “one-size-fits-all” approach to learning. Learning is a continuous process that must be pursued strategically and embedded operationally in the workplace. Organizations have got to understand the bigger picture of Learning & Development, which is about total personal development. It’s not just about skills for the short term but the longer-term development of individuals focused on adaptability, satisfaction, health, productivity, and what people want to learn and how they want to learn it.

WHY COMPANIES SHOULD INVEST IN LEARNING AND DEVELOPMENT

I am a firm believer that learning and development is every organization’s secret weapon in building the ideal workplace and workforce. Learning & Development initiatives focus on empowering employees’ personal and professional growth and ultimately drive both individual and organizational success. Those activities come in many shapes and sizes, including social learning, leadership training programs, mentoring opportunities, career development plans, and many more. As a founder or CEO, you may ask yourself the following questions: Why should I invest in Learning & Development initiatives? What would be the return on investment? How does it positively impact both employees and the organization as a whole? How can I start, track, and measure those activities? All legitimate questions.

Here’s my point of view on how L&D positively impacts both employees and the organization as a whole:

1. L&D impacts satisfaction and well-being in the workplace. When employees receive the right tools, resources, and training they become better equipped to handle challenges and are more likely to feel valued by the organization. This can help to foster a sense of belonging and meaning, leading to increased satisfaction and reduced burnout and mental health issues.

2. L&D boosts a creative, innovative, and strong work culture. When the organization is on a continuous learning journey, they’re not just gathering skills; they’re encouraged to think creatively and explore new ideas and are more likely to come up with innovative solutions that can help an organization grow.

3. L&D boosts empowerment, performance, and alignment. It stands to reason that if you have 10 highly well-trained and efficient employees, they can often do the same as 15 untrained, unmotivated, and uninspired employees. Engaged, committed, and motivated team members bring their best selves to work every day. They are loyal, hardworking, and will more readily take ownership and accountability.

4. L&D boosts employee retention and attracts top talent. People want more than fat paychecks and flashy benefits. Investing in people (development) can lead to higher employee retention rates, attract high-quality talent, and reduce employee costs (recruitment and onboarding), as individuals are more likely to stay with a company that values their potential and growth.

5. L&D prepares organizations for the future and employees to be the leaders of the future. Organizations that invest in innovative and learner-centric approaches to skill development will be better equipped to adapt to change, remain competitive, and support the growth and success of their employees.

HOW TO GET STARTED WITH LEARNING & DEVELOPMENT

Implementing an L&D strategy or initiatives in an organization requires careful planning, execution, and evaluation. Here are some of the essential elements to consider when implementing a L&D strategy.

1. Define goals, outcomes, and metrics. Ask yourself the following questions: What are your organization’s goals, priorities (OKRs), and vision? How can a L&D strategy help your team realize them? Before you launch anything, determine which outcome you want to achieve and which metrics you’ll be using to measure success and impact. Metrics could be learning engagement, training cost per employee, knowledge retention, the impact of training on performance, and training feedback.

2. Identify skill and learning needs. It is highly recommended to define the specific skills and learning needs of employees based on their job roles and responsibilities. Conduct a thorough assessment of their current skills and knowledge through interviews, performance evaluations, or surveys.

3. Check L&D inventory and your budget. Review all of the current L&D materials to determine what you need to improve, rework, add or remove. Think about how much budget is available and how you want to allocate it (budget per employee, project-based allocation, needs-based allocation…).

4. Define a training plan & choose suitable learning and development methods. Prioritize the identified learning needs based on their relevance to the company’s goals and objectives and develop a comprehensive training plan. Determine which methods (traditional classroom-style training, virtual training, coaching…) are most relevant and effective for your organization and employees. Consider learning styles, exhaustion level of your employees (less is more!), cost, and time required.

5. Plan and execute the process and customize your programs. Successful learning and development need to be carefully planned, customized, and executed. What will take place? Who will be involved? Who are the participants? Who are the trainers or facilitators? How long will it take? Where will it take place?

6. Evaluate, review, and reflect. Did training boost knowledge levels and the application of that knowledge to employees’ work, and if so, how did that bring business impact? Did it herald a change in employee behavior, resulting in a more motivated, engaged, and confident workforce? Did it close skills gaps, knowledge gaps, or behavioral gaps? Did it help in developing business-critical capabilities in employees? Regular evaluations of the effectiveness of the programs should be conducted to ensure that they are meeting their objectives. Feedback from employees can also help in improving future training initiatives.

7. Celebrate learning success stories. Praise and celebrate people’s efforts to learn. Sharing the learning success stories of employees will help to cultivate a learning culture and inspire other employees to learn and grow. The last thing I want to say is: It doesn’t matter if you’re running a business or if you’re employed. Learning and Development happen top-down and bottom-up. Every day is a new learning for all of us, but what matters most is how we cultivate a growth mindset and how we shape learning cultures in our organizations. Act on it! I appreciate you reading this article to the end. Feel free to reach out to me if you want to talk about it.

Further resources on the topic:

● The Learning-Driven Business: How to Develop an Organizational Learning Ecosystem by Alaa Garad & Jeff Gold

● Build a Company Learning and Development Program:

● Your Guide to the L&D Metrics That Matter for Proving the ROI of Learning: